4 ideas for content marketing of travel businesses
Travel has become the main topic of 2022 both in Uzbekistan and other countries. Everyone is excited to be back exploring the world, which is great news for the tourism business. After all, there was enough time to prepare and launch new proposals on the tourist services market.
So what is content marketing? This term refers to the promotion of products with the help of information. If you want to grab the attention of your audience, give them interesting information in the right places.
Here are some examples of effective and attractive tourism content marketing.
1. Working with messengers and using chat bots. Now almost all communication between a travel agent and a client has shifted from email to popular instant messengers (Facebook, WhatsApp, Telegram). Many companies have abandoned telephone call centers and implemented chat bots into their Internet resources, having received round-the-clock communication with the client. E-mail is used exclusively for sending and receiving documents and issuing vouchers
2. Curious travel blogs. It is here that you can find not just informational texts, but interesting forms and presentation. If you need high-quality material about a country, city, hotel or restaurant, feel free to contact bloggers.
3. Fair advertising. There is nothing worse for a tourist than unjustified expectations. Empty promises are the collapse of the perfect tour. Exaggeration of achievements and service, as well as silence and hiding details, will also negatively affect your business.
4. Visualization effect. Instead of a thousand words - one short video. Use videos shot from the first person. Tourism in marketing should be alive, immediate, close to the consumer. Be sure to broadcast live video presentations, record themed events, publish video opinions of experts and real user reviews.
The tourism business is now in the digital space. In addition to the classic company website, you need to maintain pages in social accounts, blogs, use instant messengers, chat bots and video content.
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