We are waiting for tourists from Bavaria
Following the advice of experts, Uzbek tour operators drew attention to the annual international tourism exhibition “f.re.e - Die Reise- und Freizeitmesse” held at the end of the winter season in the capital of Bavaria, Munich (Germany), "Dunyo" reports.
Regularly held since 1970 in the exhibition complex "Messe München", this exhibition last year set a new record - more than 1 thousand 300 exhibitors from 60 countries, 140 thousand visitors, more than 800 international journalists.
Exhibitions "f.re.e - Die Reise- und Freizeitmesse" are spread over a total area of 86 thousand square meters and cover the entire spectrum of the travel and leisure market. It also provides the opportunity for direct sales and bookings, participation in various events and activities within the entertainment program.
This year the exhibition runs from 19 to 23 February. More than 150 thousand people are expected to visit it. At the same time, according to statistics, 93 percent of visitors to the exhibition plan their travels on the basis of information obtained here.
Taking into account these factors, at the initiative of our Embassy in Germany and the Association of private tourism agencies of Uzbekistan, it was decided for the first time to organize a presentation of the tourist potential of the republic at this exhibition.
JSC "Uzbekistan Airways" and "Uzbekistan Airports", travel companies "Avrud", "Elan Express", "Ulysse Tour", "Doca Tours", which present the local public with attractive directions of ecological, skiing, historical and architectural , cultural, educational, gastronomic and other types of tourism in our country.
It is expected that tours to Uzbekistan will be presented at the exhibition by such reputable German and Austrian travel companies as "ADAC Reisebüro", "ASI Reisen", "Kulturreisen Gordion", "Djoser Reisen GmbH", "TAKE OFF Erlebnisreisen GmbH" and others.
Note that Bavaria is the largest federal state in Germany in terms of area. It is located in the South and Southeast of the country and borders Austria, the Czech Republic and Switzerland. Bavaria has the largest economic and scientific potential of the 16 federal states of Germany and is the leader in terms of economic growth. The annual GDP of Bavaria is about 600 billion euros. This region is considered the locomotive of the German economy.
In turn, the Bavarians are one of the most avid tourists not only in Germany, but throughout Europe. Munich International Airport named after Franz Josef Strauss, which is the second largest airport in Germany by the number of passengers served after Frankfurt, provides flights with almost 250 cities around the world. Munich Airport handles more than 40 million passengers annually and is the base for the German national airline "Lufthansa".
In this regard, from April 2020, it is planned to start regular air traffic on the "Tashkent-Munich-Tashkent" route.
According to statistics, the number of German tourists visiting Uzbekistan last year has almost quadrupled compared to the previous period. A significant role in this was played by the introduction by the Uzbek side of a visa-free regime for German citizens, as well as the growing popularity of the tourist destination of the "Great Silk Road".
“This, of course, is not at all the limit for the tourism potential of Uzbekistan. It is necessary to attract more travelers' attention, to carry out a large-scale and effective PR campaign, including within the framework of large tourism exhibitions and fairs, ”notes Alexandra Kramer, tourism development manager of the largest German exhibition company "Deutsche Messe AG".
Source: uzdaily.uz