Within the framework of the European Union "MOST" project, a training seminar was held in Bukhara from 02 to 12 February: "Training for representatives of the hotel business and tour operators in marketing sustainable tourism". The training seminar is organized by the Association of Private Tourism Agencies of Uzbekistan, the Ministry of Tourism and Sports of the Republic of Uzbekistan with the support and funding of the European Union.
More than 70 participants from among the representatives of the hotel and tourism business of Bukhara received practical advice and working tools from Latvian expert Juris Smalinskis on how to:
-correctly analyze the current situation in the tourist market;
effectively develop a marketing strategy for promoting your own business in the sustainable tourism market,
correctly use digital marketing tools in promoting business on the Internet;
-real cases of international companies.
As a result, each participant of the seminar received certificates.
We thank everyone involved! We wish you to successfully and productively apply the acquired knowledge in your professional activity.
